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While this may sound irrational to some, I believe the key to a McCain victory is to focus his campaign and the voting public on the two candidates themselves — their life stories, their experiences and accomplishments, their visions for the country, and their characters. If the election is decided on these factors, McCain should win.
The Obama campaign has a simple message: you hate (or really, really don’t like) the job George Bush is doing. John McCain will run things just like George Bush, and I (Obama) offer a very different and exciting change in approach. The corollaries to the Obama message are a not very subtle pitch that the voter can demonstrate his or her decency and lack of bias by voting for the first African American presidential candidate, and by the way, John McCain is too old.
Filed under: NObama | Tagged: Electability, Op-Ed
